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Opening hours: Sunday 22 October 2017 10am-5pm.

Cruelty Free Festival provides a full day of activities and entertainment to delight everyone who loves animals.

Sorry, no visitor doggies allowed inside the venue this year.


Early bird online ticket sales are now available! Only $5 + booking fee via MOSHTIX. Children under 12 free! Please book online for all attendees (including children 11 years and under, using the free ticket option). Otherwise, entry fee is $10 for anyone aged 12 or over at the door. Tickets will be emailed to you – please present printed ticket or display email confirmation at the door.

2016 line up details are listed below. Stay tuned for details of the 2017 event as they are confirmed!

2016 Main Stage lineup announced!

The Main Stage is our entertainment hub, where we profile the very best emcees, singers and musicians who support our cruelty free values.

Our 2016 Main Stage entertainers are as follows…


Radio host, TV Presenter, father of two young girls and sometime political agitator, James Mathison has over 15 years experience in the media Industry.

During that time James has hosted countless shows including The Project, Australian Idol, the Aria Awards, Studio 10 and many more.

He’s passionate about the environment, often campaigning to maintain greenspaces in NSW. James cares deeply about the impact we are having on the planet and was vocal in the campaigns to ban greyhound racing and out plastic bags.

We’re delighted to welcome James to his first Cruelty Free Festival as our special guest MC!



Arianwen is an actress and passionate vegan advocate. She’s currently starring on Foxtel’s “A Place to Call Home” as the very British Olivia Bligh. She’s also a voice over artist and avid instagrammer of vegan delights. With her husband Marcello she brought vegan dinner party cooking to “Better Homes and Gardens”. Favourite pastimes include reading “Vegan Sidekick” comics, planning her dream vegetable patch and veganifying traditional Italian recipes.

I’m delighted to be involved with the wonderful Cruelty Free Fest again this year – it’s an event that brings us together from all different backgrounds to experience the very best of what it means to live vegan. For people transitioning to a vegan lifestyle, or just curious about the v-word, its great to be able to come along and see that it’s so much more than a vital ethical choice, it’s a delicious and a stylish and a healthy one. The awareness of our impact and responsibilities to animals, the environment and our bodies is growing all the time as more and more of us discover that it’s easy being kind and become the change we want to see.


Marcello is a voice over artist, stop-motion animator, filmmaker and vegan person who likes to cook and eat things whilst being kind to non-human animals. He’s kind to human animals too, and has never eaten one of those. Sadly, there was a time before he realised how much it hurts animals to use them for food when he did eat them, but it’s been quite a few years since he did any of those things.
Marcello’s mellifluous and charming voice can be heard on the television, on aeroplanes, on the radio, in cartoons, and in cinemas.
Marcello’s films have been screened at festivals around the globe, and his current stop-motion project, Prawn the Prawn, can be found on Instagram by following @prawn_the_prawn.



Krystie Steve snapped a lot of attention from the Sydney industry through performing with the international star- UK rapper Labrinth in his Australian tour. She quickly became a face to keep an eye on and a voice you wouldn’t want to forget. Krystie isn’t shy to the public eye with her good friend and PR manager keeping her feet on the carpet and among the industry’s best! Soon to be launching her long anticipated EP with her kick-ass single, Krystie has her eyes set on her the big stage! Krystie has performed with some incredible artists recently and supported national DJ tours, featured on the Sony Vevo Upcoming artists YouTube Promo, performed with some of Australia’s top X-Factor contestants and many more achievements to date. Fun fact: Krystie Steve’s grandfather was a well-respected West Australian Opera singer- and Father a very talented Blues Singer- Krystie is an only child and grew up in a very musical home! Krystie’s vocal range and unique tone captures you, her ‘performer’ instinct on stage is something that can’t be taught to an artist, she is electrifying to watch. She is a believer of internal beauty and happiness and strives to make this world a better place through conscious choices and voicing her stories to the world.



Not content living in just one genre, we dip our toes (and sometimes plunge their heads) into anything that inspires them. Lying somewhere between folk and trip-hop, our unique sound can move from rolling bass lines and ethereal vocal melodies, to beats composed entirely of household objects being struck with other household objects, to hip-hop rants, to soft rainy day folk songs. Stitching our inspirations together like a sonic patchwork quilt, we use whatever we can get their hands on in an effort to get things out of our heads and into the world. We’re also vegan and animal rights activists! We always donate a portion of any money made from live gigs to animal rights groups, so why not a whole set! 

 DAISY Processed with VSCO with a6 preset

Taking the DeLorean time machine back to the synthesized, shoulder-padded Australian society between 1980 and 1995, Sydney artist Daisy puts the “brand of funk on the cow of mediocrity.” – Thomas Derricott. She will take you through the Chaka funk, and the New Order synth bass to another planet – a planet of feminine electronic vibes and sassy vocals.

Being 200% vegan, Daisy is incredibly passionate about equality and animal rights and wishes to support the animals and the world through the love of music.

TORIN KINGtorin-king

Torin King is a Modern Day Minstrel. With his Celtic harp slung across his back he travels far and wide, enchanting audiences everywhere with his magickal music and stories. The Lake Macquarrie Post has called him a “King of the Celtic Harp”, while the Newcastle Herald said he has “breathed new life into an ancient instrument”.

ALI MORGANali-morgan-1

Ali Morgan Music was Rediscovered in early 2015 after experiencing the beauty of the South Coast of NSW this inspired her Music career and enabled her to grow as an aspiring artist creating a combination of Soulful Acoustic Indie, folky and alternative Sounds, with influences such as Missy Higgins , Adele, Florence & The machine & Norah Jones her unique tones and originality will linger and resonate with your ears.

KEY OUTkey-out

Key Out are a relatively new indie band from Sydney, but one with a long pedigree. Fronted by Patrick Haid (Ides of Space, Line Drawings) on guitar/vocals and backed up by Rohan Geddes (Sounds Like Sunset, Red Zora, Beautiful World) on drums, Rodney Todd (The Escapes, Smash Repair Smash) on bass and Nathan Johnson on guitar, Key Out have decades of performance and album experience. Their debut ‘The Peacock Single’/’Salt’ has been quickly added to 2SER’s playlist. Key Out are definitely a band to keep an eye out for in 2016.


Kairos weaves together a laidback soundscape of harmonics and tenderness, interspaced with soundbites of nature, placid plucks and tickled strings. A trail of honest lyrics, melodised haiku and acoustic tones leave listeners with a bag of wistfulness interlaced with whimsical wisdom.


My performance is all about feel good music, and spreading love and happiness around the world. I am accompanied by 4 talented dancers and together we hype the crowd and create an enjoyable atmosphere.

Sabrina recently won the World Champion of R&B and Soul at the World Championships of performing arts in Los Angeles and has performed alongside Cody Simpson, Jessica Mauboy, DJ Havana Brown, Wes Carr, Timomatic and supporting KC & JOJO on their Australian Tour.


My name is AJ and I’m an acoustic singer/songwriter who has been performing in bands for the last 10 years. I recently decided to take my music solo and plan to play a 20 minute set of acoustic rock/pop songs that I’ve written over the last year. I’m influenced by so many different genres, especially bands from the 90’s, 00’s and the pop-punk, post-emo scene.

RALPH GRAHAMralph-graham

Ralph Graham has played the music scene for some decades, singing and playing guitar, bass and harmonica.
He’s played the solo circuit, recorded and toured in his own bands like Eureka! and with artists like Digger Revell and John Williamson.  He’s a prolific, published song writer and his years on stage have given Ralph an engaging presence where humour and audience participation are the norm.  His original songs are a lesson in melody and rhyme and span the emotional scale from dark to bright as day! A committed vegan, Ralph’s song Animal Magnetism is a favourite with vegan crowds.



I am a passionate, earthy and soulful musician who takes the listener on a journey through the musical world of freedom and joy, balanced with sorrow and injustice. A heartfelt animal and environmental activist. I have travelled the world as a professional singer and dancer, and am currently recording a new album.



2016 Fashion Parade lineup announced!

Register here!

Our 2016 Cruelty Free Fashion Parade showcases fashion ranges from ethical labels and businesses who choose to supply gorgeous products free from animal fabrics and fibres.

We show that fashion can be beautiful, stylish and cruelty free!



Cymone Rose, is a compassionate animal loving healthy vegan, mother of 3 beautiful vegan daughters, wife of gorgeous vegan strong hubby, and has been in the entertainment industry as a professional actor, TV host and voice over for almost 20 years. As an actor she had performed roles from TV’s Underbelly, to treading the boards at the Sydney Opera House. She was a Kids TV presenter for Nickelodeon, hosting the Kids Choice Awards in LA, and also a fashion and entertainment reporter for Foxtel’s Arena TV for many years interviewing every fashion icon and film and TV star who walked a red carpet.

 THE V SPOTthe-v-spot

THE-V-SPOT is an online destination for the fashion “conscience”, offering the very best in eco and ethical fashion – apparel, shoes, bags, and accessories – and clean beauty – skincare, makeup, hair care and fragrance.

Each product line is proudly vegan, cruelty-free, ethically made, environmentally friendly, and supportive of small business and indie designers. Think: righteous meets remarkable!

For the Summer season, THE-V-SPOT has curated some of the most fabulous ethical fashion and accessories from some of the darlings of the slow fashion movement. See what’s new and exclusive on this years catwalk!

THE-V-SPOT will have an exclusive walk in this years parade and will be co-hosted by it’s founder Jannifer Black. Brands to be showcased on the catwalk include:

Vaute Couture – this high-end Vegan fashion label has produced their first ever Summer essentials range including Maxi Dresses, Bodysuits and the perfect Panama!

Miakoda – their latest sportswear and athleisure collection is full of pretty pastels and necessary neutrals that can be layered for any season

Devinto – Glam, edgy and supremely feminine, their styles are luxurious to wear and easy to care for. Devinto designs remain timeless

Indigo Apparel -Inspired by nature, summer days, and escaping into paradise, their handmade, hand-dyed designs are fun and feminine, and each piece being unique

bleed clothing – is sustainability packaged in a sporting lifestyle! A family business using only eco materials and fair production, they’ve been pioneering toxic free fashion since 2008

Nicora Shoes – vintage styles with modern updates namely luxe fabrics woven ingenuously from recycled plastics and textiles, such as X-ray film and tomato sauce bottles

Olsenhaus – limited run high-fashion shoes made from sustainable, renewable plant-based and bio-degradable alternatives to leather

Brave Gentleman – embrace a slow fashion model investing in sustainable innovation, superior vegan materials, ethical production and classic styles

L Yucel Handbags – Quirky, whimsical, fun, must-have-bags incorporating the designers love and respect for beautiful creatures

Gunas New York – “victim-free”, high-end, luxury fashion handbags for any occasion

Remember Me Green –  impossible to forget eco-friendly fashion made from recycled NYC billboards

Michelle Leon Vegan – designers of jewellery and accessories believing in aesthetics go hand in hand with ethics. Animal-free, eco-friendly, high-quality pieces made to last



When James first quit his job as a personal trainer to start spreading the vegan message full-time, he had no idea how he was going to make ends meet. All James knew was that the animals needed his voice. When friends suggested making vegan t-shirts, it could not have been a more perfect idea! Selling t-shirts means James can continue giving free speeches, people get a quality item for their money and the animals get another person spreading the vegan message for them! These t-shirts turn everyone wearing them into awareness raising, seed planting, walking vegan billboards! Everyone wins!


In The Soulshine is a clothing label spreading the Vegan message in a positive way.
Our stylish designs are breaking the ‘Vegan’s are extreme’ stereotype and completely changing the way people see Veganism.
Empowering Vegans and giving them the confidence and freedom to share their love for animals.
In The Soulshine is changing the world, spreading the positive Vegan Vibes and working towards ending animal cruelty for good.


“I am thrilled to be part of the Cruelty-Free Festival this year. I created Cicardis Apparel when I was seventeen, using fashion to normalise the cruelty-free lifestyle. I hoped that my designs would lead people to question the treatment of animals themselves on a personal level, rather than the typical confrontational approach. This was important as I believe self-questioning is the greatest catalyst for change.

Cicardis Apparel utilises art to encourage people to become aware of the horrific treatment of animals so they can make the change to a cruelty-free lifestyle. Since launching in 2015 I’ve watched the movement continue to grow, and the response to Cicardis Apparel has been amazing. I can’t wait to see what’s to come…”


Cruelty Free Shop is Australia’s favourite purveyor of everything vegan. We bring you the widest range of vegan products including food, health, fashion, beauty, and household items.

Cruelty Free Shop will be shocasing some of their gorgeous Matt & Nat vegan bags in this years fashion parade.

VEGAN STYLEnae-basic-black-pinatex-vegan-sneakers-sneakers-womens-vegan-shoes

Vegan Style is a Melbourne store and online shop catering chic quality fashion for the ethical consumer. The stock well-designed and beautifully made ethical shoes, handbags and accessories including purses, belts and wallets for men and women.
Carrying several international vegan brands, Vegan Style will be showcasing their NAE Pinatex vegan sneakers made from pineapple leather in this years fashion parade.

Our passion is providing our community with high quality products that are made without harming animals and minimising our impact on the environment. 


Diva Makeup

Diva Transformations headed by Helen Sweeney will be our resident artist at this year’s Cruelty Free Fashion Show! Diva use all-vegan makeup products by Arbonne Skincare & Cosmetics and provide makeup solutions to anyone and everyone for any occasion. Creating beauty everywhere, we are so happy to have Diva Transformations involved!



Davroe will be supplying all our haircare styling products for our 2016 Fashion Parade. Davroe is a fresh, vibrant hair care brand with a focus on high quality and being environmentally conscious. They provide serious hair care solutions with a love for what they do. Davroe’s wellness philosophy is simple: To provide customers the highest quality LOW IRRITANT hair care products that make caring for your hair and our environment easy. Davroe Hair Wellness has created a natural based formula for every hair type, with a complete collection of professional haircare & styling products to make every hair type look & feel its best.


2016 VIP Speakers lineup announced!

Our VIP Speakers program enlightens and inspires attendees to make positive changes to help save animals from cruelty and exploitation.

This years VIP Speakers are…

 JEFFERY MOUSSAIEFF MASSON Ph.D.Jeffrey Moussaieff Masson

Are We the Best Animal on the Planet?

The short answer is NO. Many animals are our superior from a moral point of view, and even from an emotional point of view. For example, dogs have a greater capacity for joy than we have, as well as for friendship. Cats are more content. Orcas do not wage war on one another. No other animal has an enemies list or feels hatred. Genocide is a purely human phenomenon. We have much to learn from other animals.

Jeffrey is the author of some 29 books, many about the emotional lives of animals including animals who “live” on farms. He was a professor of Sanskrit, and a Freudian analyst.


Will Travel For Vegan Food: Why & How A Young Woman Tried to Eat at Every Vegan Restaurant in the U.S.

In the fall of 2011 Kristin Lajeunesse quit her job, purchased, renovated, and moved into a Chevy van (dubbed Gerty), and set out with the intention of eating at every single vegan restaurant in the United States. Four and a half years, all 50 states, and more than 1000 restaurants later, Kristin shares her journey about the food she’s eaten, the people she’s met, and how living out of a vehicle and traveling full-time has led to incredible life changing adventures and new career opportunities. Kristin is the author of ‘Will Travel for Vegan Food: A Young Woman’s Solo Van-Dwelling Mission to Break Free, Find Food, and Make Love,’ and is the founder of the award willing website, Will Travel for Vegan Food.

 DALLAS MCCULLOCHDalla McCulloch cropped

One Ageing Punk Rocker’s Guide To Veganism And Fitness On A Budget

There is a disconnect within the vegan community, the people who need it the most are the ones who get left behind. The poor and uneducated like myself are dying in ridiculous numbers from heart disease, cancer, and other ailments related to eating poorly and being idle. I’m sick of seeing my friends and family dying off, so I decided to go 100% vegan, 100% drug free, get fit, and do this all on a budget that is more accessible to the common person. I’m trying to break down the pretentiousness within the vegan world, and help people who need it the most. Trying to get healthy, get fit, but all with a punk rock budget and attitude.

Dallas is a vegan straight edge who has spend most of his life on tour with punk bands living in the USA.

 DR LEILA MASSON dr-leila-masson

Vegan Nutrition for Children

Dr Masson will give an overview of the research on the health benefits of a vegan diet, explain which nutrients children need for optimal health, and discuss nutritional supplements that may be beneficial.

Dr Leila Masson is a paediatrician specialised in nutritional and environmental health. She has a practice in Bondi Beach.

 ANDREW TAYLORandrew-taylor

Spud Fit: Treating Food Addiction with a Year of a Potato Only Diet

The beginning of Andrew’s story will be familiar one, particularly if you’re a yo-yo dieter yourself or know someone who has struggled with their weight. But the solution to his problem might come as a surprise to you as it has to various from of media around the world who have covered his story from January 1st of this year: by quitting food entirely – all except the humble spud. The aim of the Spud Fit Challenge was to change his relationship with food, to stop relying in it for enjoyment, comfort and emotional support. Andrew shares what he’s learned this year about food psychology and some techniques for dealing with cravings. He also discusses the nutritional value of potatoes and shares how his physical and mental health has improved over the course of the year, including losing over 50kgs so far this year.

TAHNEE BARNEStahnee-barnes

End Extinction

End Extinction International is dedicated to ending flora and fauna extinction through education, motivation and inspiration. By showing the public the threats our wildlife and environment are facing, and offering simple ways they can help save them from extinction, End Extinction International hopes to inspire people to become more active in protecting Mother Nature’s children and helping to end extinction!


Monkey Business: The Voiceless Victims of Animal Research

As teachers and animal activists, we aim to bring greater awareness to health, spirituality and our karmic responsibility to all species. Through our talk we propose to shine a light on social structures put in place which create our ‘social norms’ in health and lifestyle. And the collective silence that allow these norms to remain in place.



Vegans in the Spotlight: How Businesses are Taking Cruelty-Free Living Mainstream

In the space of a couple of years, vegans have gone from being portrayed in the media as tree-hugging hippies or cult-following extremists with bland diets and boring taste in fashion to being hailed as cool, vibrant, stylish trendsetters. Businesses have played a key role in this about-turn and are at the forefront of a historic vegan revolution happening right now. More vegans need to start businesses as a form of activism.

ROBYN CHUTERrobyn_photo

Myth-busting the Vegan Diet

Many people are hesitant about adopting a 100% plant-based diet because of widely-held fears that it won’t support their nutritional needs: “Where will you get your protein?” “You need 3 serves of dairy products per day for strong bones!” “You’ll become iron-deficient if you cut out meat.” “Without fish you won’t get enough omega 3s.” This presentation will bust the most common myths about plant-based eating, show you how to nourish your body on an all-plant diet, and equip you with the facts you need to stand your ground against family, friends, doctors… and even your personal trainer ;-).

 BAILEY MASONbailey-mason-3

Empty The Tanks

Bailey will talk about the plight of dolphins in captivity including breeding of dolphins into chlorinated tanks and using them for entertainment . This is happening in NSW and what we can do to help them.

Bailey is 14 year old vegan and animal activist and writes for The Big Smoke magazine on animal rights issues.


Emma Hurst is a Registered Psychologist, BA(Psy), PGDip(Psy), M(HealthPsy) and the Campaign Director at Animal Liberation. She has been involved in animal rights for 16 years. Within that time she has run successful campaigns to end wild goat racing events, exposed the cruelty inside slaughterhouses and worked with the ACCC to secure prosecutions of two major duck farming industries. She runs a group called the Research Animal Rehoming Service which works to rehome animals that have been used in medical research. The group has rehomed several hundred animals. 

nm-squre-logo-smlNOVEMBER MEDIA 

With over 30 year’s experience, November Media creates and delivers engaging video content. They can deliver across most platforms, and aim to make your production as smooth as possible, with experienced professionals guiding the outcome every step of the way.

November Media specialise in high quality video production from, corporate training videos, marketing collateral, product launch material, event coverage, company showcases, hype reels, YouTube and other social media content, TV commercials and feature films. They can assist you from pre-production including scriptwriting, location scouting, crewing, facilitating etc. through to production filming right through to post-production, video editing, animation, motion graphics and more. With their wide network of professionals located around Australia, they can tailor the production to suit any requirements and budget.

We are thrilled to have November Media film our VIP Speakers at CFF 2016!




2016 Animal Art Show lineup announced!

Cruelty Free Festival-goers love animals! Our Animal Art Show pop-up exhibition showcases wonderful artworks featuring animals, for sale and competition.

The winner will be chosen on the day by CFF judges and will receive a 2-night accommodation package thanks to the Urban Newtown Hotel. Festival attendees will also have the opportunity to vote on the day for their favourite artwork and the People’s Choice winning artist will receive a 1-night accommodation package, as will the first correct voter drawn.

Artists selected for participation in this years Animal Art Show exhibition and competition are as follows… All works are for sale and a percentage of each work sold on the day is donated to Animal Liberation (AL).

 julianne-gosper-1JULIANNE GOSPER

Cry of the Tiger $985, 25% to AL

Looking back $820, 25% to AL

Rhinos song $785, 25% to AL

Longing $985, 25% to AL

Weary $785, 25% to AL

I am constantly inspired by the beauty and fragility of nature, particularly wildlife. I like to use a variety of mediums but pastel painting would be my favourite. I visit many zoos around Australia to make sketches and take reference photos as well as around my own backyard in rural N.S.W.

sillier-than-sally-lr-party-on-your-balcony-yeah-_mixed-media-artSILLIER THAN SALLY

Party On Your Balcony, yeah? $750, 25% to AL

Major Mitchell’s In Town $750, 25% to AL

Through multilayered mixed media techniques, Sally creates energetic art that is full of colour and life! Sally’s art process is organic & evolves through a series of layered techniques – From painterly mark making, collaging with vintage papers, layering abstract drippy brush strokes, to stencilling and spray painting. Allowing each intriguing layer’s story, history and texture to peek through, to accentuate her final figurative and eye catching avian imagery. Sally’s art studio is visited daily by so many character filled native birds, that she has been completely drawn to sharing their cheeky and playful nature in art form. “Party On Your Balcony, yeah? (sulphur crested cockatoo)” & “Major Mitchell’s In Town (Major Mitchell Cockatoo)” are part of that on going love affair with birds. Sillier Than Sally (Sally Walsh) – Mixed media & Water Colour Artist

ellie-grantELLIE GRANT

Gimli the Pug $240, 25% to AL

Portrait of Lil Bub $240, 25% to AL

Harley the Aussie Shepherd $240, 25% to AL

I am a painter, drawer, animal lover, science enthusiast, blue haired art nerd from Sydney! I’ve always been passionate about animals and in the last year or so have been specialising in pet portraits. I love getting into the tiny details of the eyes, fur direction, the cute little noses…these portraits are quite painstaking work! I loved creating these pieces and I hope to keep improving and one-day use my art to help animals. I can create custom portraits, contact me here:

jo-fredericksJO FREDERICKS

A Mothers Love, $150, 100% to AL

We Didn’t Even Make It This Far, $120, 100% to AL

Jo Frederiks is a passionate animal rights advocate, speaking through her art to create awareness of animal cruelty. Working in varying mediums, Jo favours graphite and oil paint. She has previously studied at The Arts Academy in Brisbane, graduating with Honours.
She has had many solo, joint, and group exhibitions throughout the years. Her drawings are sensitive, exquisite and beautifully detailed, showing a rare glimpse of the depth and character to each individual animal. 

Jo grew up on a million acre cattle station in central Queensland. It was this environment that not only nurtured her connection to animals, but highlighted their immense vulnerability at the hands of man.

johanna-tunks-4JOHANNA TUNKS

All Mothers $150, 50% to AL

Lion $110, 25% to AL

Gorilla $110, 25% to AL

I have been making art on and off for many years, mainly commissioned portraits of children and pets and often losing interest. Vegan artists such as Dana Ellyn and Jo Frederiks inspired me to also use my art to spread awareness and I now make art with passion and don’t see myself lose interest any time soon! My pictures are not usually confrontational because I just want people to see that farm animals are just as cute as their pets or wildlife. I am hoping people will make the connection, and ask themselves why DO I love one and eat the other?

 alana-baybe_bearALANA BAYNE

Study of bear drinking tea $80, 50% to AL

Alana is a Sydney based wildlife artist who loves finding the details in an animal’s fur or scales. Her drawings are mostly in pen and black ink, and attempt to show the beauty and individuality of the subject as well as the comfort and affinity that comes from spending time in the presence of animals. 

 pamela-barraclough-girl-and-catPAMELA BARRACLOUGH

Fat Cat $100, 50% to AL

Woman and Cat $130, 50% to AL

I often use vivid colour in semi abstract compositions to show a message – or to create an artwork that is simply satisfying to look at. In my animal pictures I often have human themes, as I see animals as being just like us in so many ways.In “Fat Cat” I must admit having a slight dig at some public servants – the cat is obviously well padded and secure, with an expression that shows a crafty satisfaction with life. “Woman and Cat” shows the bond between a woman and her furry companion as they walk in their garden – a closeness that cat lovers will recognise.

natalie-dawson-bloom-1 NATALIE DAWSON

Bloom $250, 30% to AL

Whales $80, 25% to AL

My work tends to focus on the transience of the natural environment, as well as relationships within the diverse ecosystems of our world. By choosing simple subject matter, I want the audience to focus on aspects of life that are often overlooked or under appreciated. The techniques used are quite meticulous and time- consuming, highlighting the process of transformation and growth that goes into each and every individual life force and product of nature. When looking at forms of nature, we can easily see how its structures form a larger part of a harmonious, cosmic community.

 valissa-mcpherson-sageVALISSA MCPHERSON

Rainbow Tiger $900, 25% to AL

Sage $800, 25% to AL

I have loved animals since I was small. My passion as an artist is to paint their fierce individualism and reflect their beauty on canvas. I like to use vibrant colour and a more impressionistic style to help the viewer see them differently, and hopefully to connect with them as sentient, special beings. I spent some of my youth in animal rights activities, and now as I am older I let my passion for our extraordinary friends speak through my work.

 kate-ahmadKATE AHMAD

The call of the bush $500, 50% to AL

I am a doctor by day and only very occasionally have time to pick up a paintbrush. I love animals, especially the birds that visit our garden. I hoped to capture the individual majesty and innate value of the kookaburra by painting it portrait style. I have been inspired to return to art by my 11 year old son Johar, who paints birds particularly beautifully.

chloe-cassidy-2CHLOE CASSIDY

I Have a Story to Tell $200,50% to AL

Spring Lamb $200,50% to AL

Soulful eyes $200,50% to AL

I am a lover of all animals, and I try to capture their souls through my artworks, with a particular focus on their eyes, which I believe speak to the heart. Animals can’t speak for themselves so we need to be their voice.

mahlie-jewell-2MAHLIE JEWELL

Pippen $60, 30% to AL

Mexican walking fish $60, 30% to AL


I’m an artist who became a social worker who now settles for the label “graphic artist”. Making art is what makes me happy and I’m happiest when my art makes someone else happy as well. I love to draw and every piece is hand painted using watercolour techniques and fluro paint. They are all one of a kind. I specialise in working with not-for-profit and sole traders who do good! Everything I use, all my paint, ink and paper sources are ethical and vegan, because animals are friends and the earth needs us to protect her.

guy-james-whitworthGUY JAMES WHITWORTH

The importance of moving forward $590, 40% to AL

The piece is about ineffective politics (hence the ‘moving forward’ quote) and the importance of changing minds and evolving as a society. Although this year saw the end of greyhound racing in NSW, which is spectacular and long overdue outcome for those of us who realise the ugliness of such animal exploiting industries, there is still massive ground to cover with much to do.

carol-edelkoort-2CAROL EDELKOORT

Dingo Tales $450, 50% to AL

The Affectionate Cat $250, 50% to AL

Growing old together $220, 50% to AL

The Last Goodbye $250, 50% to AL

I have been an artist/print maker for a number of years. And animals have always been a great part of my life and inspiration. They certainly deserve to be featured in artworks and frankly are my favourite subject. In ‘Dingo Tales’ I would like to highlight individual dingoes and show them as the beautiful creatures they are. I take my art to markets and among all the controversy and misinformation about dingoes that exists in Australia, if I get at least a smile for my dingo products I feel I might have changed someone’s perception of dingoes for the better .I was appalled at the recent proposal of placing dingoes at Goat Island to eat all the goats and be ‘time bombed’ with 1080 poison, and the other proposal to export dingo meat to Asia.’ Through ignorance and greed Dingoes face the same fate as the Tasmanian tiger. Besides in my eyes there is no reason or excuse for any human in our society to eat any creature’s meat. My cat (and dog) etchings highlight the relationship we have with our pets, and how important they are in our lives, what great role they play. The comfort they give us, (the heartbreak old age pensioners face having to give up their long time companions), the glue they are keeping the family together and the big holes they leave in our lives when they die.

 manta-ray-by-sarah-jane-nolanSARAH-JANE NOLAN

Manta Ray $160, 25% to AL

Manta Ray is the expression of multiple life influences. I grew up by the ocean at Tennyson Beach in Adelaide which left me with deep love and respect for nature, particularly the ocean. Later in life I travelled around Australia and met various people who would remain extremely important to me to this day.. I formed close relationships with indigenous communities, including time spent at Ayers Rock and being blessed by tribal Aboriginal people. This incredible time of my life can be seen in some of the techniques I use.

 johar-ahmadJOHAR AHMAD

Song in the bush $250, 50% to AL

My name is Johar, and I am 11 years old. I live in Sydney with my mum, dad and 3 sisters. I love animals and have 2 per dogs and a cat, as well as a magpie who visits every day. I want my art to show how beautiful animals and nature are, and help protect our world.

adriana-wall-chital-indian-spotted-deerADRIANA WALL

Rooster $200, 75% to AL

Chital (Indian Spotted Deer) $250, 75% to AL

Watercolour has been my chosen medium for a decade now and it’s only when I look back do I realise why I have naturally fallen into painting animals. Aside from a love and respect of animals, watercolour is the perfect medium to capture the facets of the animal world. Both can be described as animated, fluid, transparent, emotional and quite often unpredictable. Just like the life of a Chital in the forests of India my painting style has grown, matured and adapted to it’s environment of a watercolour landscape.

corinna-al_goatCORINNA CONFORTI

Goat in flower wreath $25, 25% to AL

Through my creative endeavours, I aim to create awareness and inspire others to make kinder choices. My work often explores the relationship between humans and the earth’s inhabitants. More recently, using art as a platform to highlight some of the inherent cruelties and negative impacts of the animal farming and entertainment industries. Working as a communications and design officer for an animal protection organisation, I donate my free time and designs to local sanctuaries and causes. These charities help educate the public on the harsh realities these animals endure in the name of profit. I hope to encourage people to visit their local sanctuaries, meet the animals once bound to these industries, and to be kind to all living beings.

elizabeth-lovell-3ELIZABETH LOVELL

Manatee $400, 25% to AL

Wombat $300, 25% to AL

Liz H Lovell has attended various art schools and workshops locally. Her main interest is to capture the beauty and character of many wildlife and other animals. A keen animal lover. She also likes to paint the changing seasons and the impact it has on the subject matter, be it creatures or natural scenery. Liz gives her art an edgy feel to express their natural spirit. She is a avid supporter of wildlife and environmental conservation. Her artwork adopts elements of impressionism and realism.

Huge thank you to our lovely judges who will be selecting the winning artwork on the day!


Susanne has had more than 25 years experience working with the media in Australia and internationally in Switzerland and the UK.  For the past 15 years Susanne has focused on art and culture – one of her great passions – following earlier experience working on significant international environmental and humanitarian campaigns. Susanne recently managed communications for the Art Gallery of South Australia and previously held the role of
Media Relations Manager at the Art Gallery of New South Wales for ten years. During this time Susanne worked on a number of high-profile exhibitions including Picasso, Monet, the Biennale of Sydney and handled PR campaigns for contemporary artists including
Bill Henson, Ben Quilty and Del Kathryn Barton. Susanne oversaw the media campaign for ten Archibald Prize exhibitions and Dobell Drawing Prize exhibitions, as well as managing campaigns for Artexpress and the Brett Whiteley Travelling Art Scholarship. Susanne
also lectures to arts, communications and public relations students at the University of Technology, COFA and the University of New South Wales.


Lynda Stoner’s life changed completely, utterly and forever the year Professor Singer’s book “Animal Liberation” was published.  That book was an epiphany for her and consequently she altered every aspect of her life to do her best to no longer – through her choices – harm any creature.  She became an animal rights activist over 4 decades ago and is currently the CEO of Animal Liberation and a huge animal art lover!


2016 Kids’ Corner & Colouring In Competition!

Kids Corner Facepainter by Tania Salitra (13) webBring your kids to this year’s Kids’ Corner for some great animal-themed activities for the little ones. It’s also a place parents can relax with all your shopping! Kids can get their face painted, play with the cruelty-free plush petting zoo, and get creative at the craft table. All volunteer staff at our Kids’ Corner are required to have a Working With Children Check.


Colour In to WIN!  

Kids Corner v1 by Tania Salitra (11)Click the ‘Entry Form’ button to download the PDF colouring sheet. Just print it out and let the kids have lots of fun colouring it in!

Send coloured artwork in for your chance to win one of a stack of great prizes listed below .All entries will be displayed in the Kids’ Corner at this year’s Cruelty Free Festival.

Entries close Sunday 30 October 2016 and entries can also be completed at the festival on the day. Winners will be notified post-festival, in time for Christmas! To be eligible for a prize you must live in New South Wales and all prizes need to be collected from Animal Liberation, Suite 506, 89 York St Sydney within 30 days.

Colouring In Competition PRIZES!

Huge thankyou to the following businesses who have donated these wonderful prizes!

  • colourwithkindness-200x200Edgar’s Mission colouring book
  • img_4447‘Ella’ children’s book thanks to Tusk Books
  • ‘Animals and Us’ activity book by Faye Leister
Kids Corner photos (above) thanks to Luxe Photography


2016 Showbags announced!

Cruelty-Free-Festival-2016-tote-bagCruelty Free Festival showbags are packed full of awesome vegan and cruelty-free goodies!

Our showbags are 100% organic cotton fashion-friendly tote bags printed with CFF artwork. As a limited edition of only 250, they are highly desirable for anyone interested in animals and cruelty-free living!

Showbags will be available for sale on the day for only $20 from the CFF Shop.


2016 CFF SHOWBAG contents…



2016 Raffle prize lots announced!

Donate here!

The CFF Raffle is a festival drawcard and a major highlight drawn on the main stage!

Tickets will be available to purchase on the day from our raffle stall and roving sellers: 1-for-$5, 3-for-$10. All proceeds go to Animal Liberation to help present the festival.

If you have a vegan and cruelty-free product or service and would like to participate via our raffle, click the ‘donate here’ button.

Our ten awesome 2016 prize packs are as follows…

DE LORENZO gift basketPRIZE PACK 1 – valued at $720

arbonne-pack-2PRIZE PACK 2 – valued at $710

top-pack-3PRIZE PACK 3 – valued at $705

  • Hello I’m Roar Gift pack valued at $110
  • Organic Passion Catering Cookbook ‘PASSION organic vegan recipes to live for’ and VEGAN TRIBE organic cotton fair trade T-shirt
  • The Orangutan Project prize pack: large soft toy orangutan, lanyard (TOP branded), blank greeting card (photo of Rocky & Rickina – orangutans you can adopt via TOP), Wild For You orangutan badge, bumper sticker (TOP branded), calico bag (TOP branded with Rocky & Rickina), mini coloured pencils (TOP branded), black pen (TOP branded), notepad (TOP branded), information about what The Orangutan Project does, palm oil free shopping guide, how to protect the rainforest, how to adopt an orangutan
  • Golden Lotus $50 voucher
  • Muscolo di Grano pack: 200g vegan stew, 100g vegan roast slices & 100g vegan cold cuts
  • Sea Siren Cosmetics 15ml Ocean Bubble nail polish + nail polish remover wipes
  • Food Matters DVDs: ‘Food Matters’ and ‘Hungry For Change’
  • Veganpet: 1kg dog food, 1kg cat food, cat tin, dog tin, woofer
  • Girl Made Chocolate Raw Chocolate 4-pack voucher (delivered anywhere in Australia)
  • Clean Conscience Multi purpose spray bathroom, Toilet Cleaner & Air Freshener
  • Vegan Card voucher
  • SoapNuts Australia 1kg Soapnuts
  • Peanuts Funny Farm T-shirt.
  • Little Zebra Chocolates 85 gram Coconut Supreme Sugar Free chocolate
  • Ali Morgan 5-track CD ‘Got It Covered’
  • Key Out CD: ‘Bandcamp’

aa-pack-4PRIZE PACK 4 – valued at $705

img_0232PRIZE PACK 5 – valued at $705

maud-n-lil-pack-6PRIZE PACK 6 – valued at $725

dbbc21_8d5ee0eca2ab3fb6439fc6cef072d38aPRIZE PACK 7 – valued at $715

extraordinary-foods-pack-8PRIZE PACK 8 – valued at $710

edgars-mission-pack-9PRIZE PACK 9 – valued at $695

magic-mud-pack-10PRIZE PACK 10 – valued at $720

2016 Rescue Animal Photo Competition! WINNERS announced!

???????????????????????????CONGRATULATIONS to our 10 lucky winners who have each won a lunch for 4 people valued at up to $50 at Cruelty Free Festival 2016!

This years winners are:

  1. WINNER - Dea rescued off the street. She is the 3rd rescued kitty that makes up our family.

    WINNER – Dea rescued off the street. She is the 3rd rescued kitty that makes up our family.

    Veronica Rios

  2. Claire Douglas
  3. Rachel Ware
  4. Steph D’Souza
  5. Hazel Stephens
  6. Emily June
  7. Iam Sam
  8. Rosie Baldwin
  9. Reem Lascelles
  10. Vicki Brit

Huge thanks to our generous stallholders who have donated prize vouchers for this years Rescue Animal Photo Competition:

1. Suzy Spoon’s Vegetarian Butcher
2. GogoVego
3. Yulli’s restaurant
4. Nourishing Quarter
5. Green Gourmet
6. Herbisaurus
7. Gourmet Earth
8. Veggie Patch van
9. Authentic Turkish Gozleme
10. O!momo


* Conditions apply. See Photo Competition on Facebook for details.

2016 Speed Dating Registrations OPEN!

Register here!

Come and join us for some singles speed-dating fun and meet another Animal Lover!

???????????????????????All ages 18 plus welcome to participate. Click the ‘Sign-up here!’ button to register your interest.

Multiple Speed Dating sessions will be held throughout the day as follows. Aged sessions are guides only and you are welcome to attend multiple sessions both older or younger.

All attendees will be give a dot sticker on the day to indicate if they’re ‘vegan’,’vegetarian’ or ‘other animal lover’.

  • 11.00am: Doggie Speed Dating (a fun and open session for dog lovers to mingle, with pooches welcome)
  • 12.00pm: 35+ M&W
  • 12.45pm: Lesbian/Girls-only
  • 1.30pm: 25-35 M&W
  • 2.30pm: Gay/Boys-only
  • 3.15pm: 18-25 M&W

retro-photo-boothGet a photo with another animal lover!

Our gorgeous Open Air Retro Photo Booth will capture your special memories in style. A fun, exciting and hilarious way to commemorate any occasion, we believe everyone should be able to join in on the fun- so our Open Air Retro Photo Booth is on show for everyone to see. 
The Gin Mill Retro Photobooth includes:

  • 12″ touchscreen with live preview
  • Professional lighting
  • High quality DSLR camera
  • Custom designed prints 
  • Unlimited photo prints on demand 
For a gold coin donation you will be able to take home a personalised photo strip to commemorate your day at Cruelty Free Festival 2016! 


Our 2016 Sponsors!

A huge thanks to our sponsors! Please support them where you can :)

Endangered Gold Sponsors
Lord of the Fries Suzy Spoon’s THE-V-SPOT
Rare Silver Sponsors
Scarce Bronze Sponsors & Supporters
November Media Cruelty Free Super Arbonne Independent Consultant Sue Bishop The Atticism PR The Urban Hotel